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The process of merchandising is a systematic approach to ensuring that the right products are available in the right quantity, at the right time, and at the right price to meet consumer demand and maximize sales and profitability. Merchandising encompasses planning, sourcing, purchasing, displaying, and monitoring the flow of goods in retail or wholesale operations. The first step in the merchandising process is merchandise planning. This involves analyzing consumer demand, sales trends, and market forecasts ________ __________ ________ _________ __________ ________ ___ _________ ___ __________ _________.
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