Explain the planning process.

Retail management is a complex and dynamic field that involves overseeing the various activities related to the sale of goods and services to end consumers. One crucial aspect of retail management is the planning process, which plays a pivotal role in the success of a retail business. The planning process in retail management involves several key steps that contribute to the overall strategy and effective functioning of a retail operation.

1. Setting Objectives:
   The first step in the planning process is setting clear and achievable objectives. These objectives should align with the overall mission and vision of the retail business. For instance, objectives might include increasing sales, expanding market share, enhancing customer _______ ______ ____ ____ ___.
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