Explain the impact of consumerism not women’s status? Discuss

 Rise and spread of consumer awareness is closely related to empowerment of the female segments of the population. Studies in consumer behaviour have revealed that women make the purchase decisions which influence both individual family units and global patterns of production and consumption. Therefore any consumer programme to be successful, women need to be specifically targeted.

Keeping in mind the present day unsustainable consumption patterns, the role of women acquires a new significance. It is well known that women make the majority of decisions in choosing consumption patterns, quality of waste and waste disposal. Education and empowerment of women, thus, is a necessary stepping stone towards reconstruction of consumption patterns that are more sustainable.

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