Explain the concept and reasons for Merger and Acquisitions. Discuss how it helps in bringing better performance of the organisation. Briefly discuss with reference to an organisation.

Mergers and Acquisitions (M&A) are key strategies used by organizations to strengthen their market position, improve competitiveness, and achieve growth. A merger occurs when two companies combine to form a single new entity, while an acquisition refers to one company purchasing another. Both approaches are ways for organizations to expand their capabilities, resources, and market share quickly.

There are several reasons why companies pursue mergers and acquisitions. One of the primary motivations is to increase market share. By merging with or acquiring another company, an organization can instantly gain access to a broader customer base, expanding its reach in existing or new markets. This consolidation helps the company become more competitive and reduces competition in the industry. For example, a merger between two companies in the same industry allows them to pool their resources, streamline operations, and enhance their ability to offer products ______ ___ _________ ___ ____ ____ ____ ____ ________ ____.
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