Explain systematically the strategy of Big Bazaar - The Hyper Market Chain.

Big Bazaar, a subsidiary of Future Retail Limited, is one of India's largest hypermarket chains. Known for its wide range of products and value-driven approach, Big Bazaar has become a household name in the country. To understand the strategy of Big Bazaar systematically, we can break it down into key components:

1. Retail Format: Big Bazaar operates as a hypermarket, combining elements of a supermarket and a department store. It offers a diverse range of products under one roof, including groceries, apparel, electronics, home appliances, kitchenware, and more. This format allows customers to fulfill their diverse shopping needs in a single visit.

2. Value Pricing: Big Bazaar's core strategy revolves around offering products at competitive prices. It often runs promotional events and discounts, such as 'Sabse Saste 5 Din' (Five Days of Lowest Prices), 'Wednesday Bazaar,' and 'Public Holiday Sale,' to attract budget-conscious shoppers. These promotions create a sense of urgency and encourage repeat visits.

3. Private Labels: Big Bazaar has introduced several private labels like "Fresh _____ _____ __________ ________ ___ _______ ________ __________ ___.
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