Differentiate between the cost mark-up and the retail mark-up.

Cost Mark-up and Retail Mark-up are two pricing strategies used by businesses to determine the selling price of their products or services. They serve different purposes and are calculated in distinct ways. Let's differentiate between the two:

1. Definition:
   - Cost Mark-up: Cost mark-up, also known as the gross profit margin or profit mark-up, is the percentage or amount added to the cost of producing or purchasing a product or service to determine the selling price. It represents the profit a business wants to earn on each unit sold.
   - Retail Mark-up: Retail mark-up is the percentage or amount added to the cost of purchasing a product by a retailer to set the selling price at which it will be offered to customers. It includes not only the profit margin but also the retailer's operating expenses and overhead costs.

2. Calculation:
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