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Buying behaviour model explains the systematic process through which consumers make their purchasing decisions, influenced by psychological, social, cultural, and personal factors. It serves as a framework for understanding how needs are recognized, how information is searched and evaluated, and finally how purchase and post-purchase decisions are made. In the field of Buying and Merchandising, this model is crucial as it helps merchandisers predict consumer preferences, design effective strategies, and ensure product availability that aligns with consumer demand. The model generally begins with problem recognition, where a consumer identifies a gap between their current state and desired state. For example, realizing the need for a new outfit before a festival triggers the buying process. The second _________ _________ _____ _______ ____ _______ __________ _______ _____.
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