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The evolution of marketing is a key concept in understanding the basics of management. Marketing has undergone significant changes over time, shifting from a simple trade-oriented approach to a more complex, customer-centric strategy. In the early stages, the production concept dominated, where businesses focused on mass production and wide availability. The idea was that consumers would prefer affordable and easily available _________ _________ __________ ___ __________ ___ ______ ______.
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