Question
During 2024-25, IndiGo Airlines faced repeated public criticism related to flight delays, customer grievances, and operational disruptions.
Analyse how IndiGo used media statements, press releases, and digital platforms to manage any one such crisis. Evaluate the effectiveness of its communication and suggest improvements using principles of integrated communication.
(Relevant Units: Unit 1 - Communication Process; Unit 4 - Media & Society)
Answer :
Word Count : 311
During 2024–25, one notable crisis faced by IndiGo Airlines related to widespread flight delays and cancellations caused by fog-related disruptions at North Indian airports during the winter season, which triggered intense public criticism on social media and news platforms. IndiGo responded through a combination of media statements, press releases, and digital communication, reflecting an attempt at integrated communication to manage stakeholder perceptions. ___ _________ __________ ______ ________ __________ _________ ______ ____.
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During 2024–25, one notable crisis faced by IndiGo Airlines related to widespread flight delays and cancellations caused by fog-related disruptions at North Indian airports during the winter season, which triggered intense public criticism on social media and news platforms. IndiGo responded through a combination of media statements, press releases, and digital communication, reflecting an attempt at integrated communication to manage stakeholder perceptions. ___ _________ __________ ______ ________ __________ _________ ______ ____.
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