Do’s and don’ts in designing questionnaires
1. DO use scales where possible
Sometimes “yes or no” doesn’t give you the full picture. Alternatively, asking your respondent the extent to which they agree with a given statement or how likely they are to recommend your business to a friend can give you greater insight into the intensity of their opinions.
2. DON’T stuff multiple questions into one
Even though you want to avoid burning your respondents out with a 20-question survey, the solution is not to ask multiple questions at once. This results in potentially _______ _________ ___ ___ __________ _________ ___ __________ ________.
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