Discuss the do’s and don’ts in designing questionnaire.

The do’s and don’ts in designing questionnaire :

DO prioritize questions and limit the length of your questionnaire

A lengthy or complicated survey leads to “respondent fatigue.” By the time they get to the later questions in the survey, people are tired and start answering questions as quickly as possible just to be done. Or they may just end the survey and their information will be lost to you. Either of these outcomes can damage the quality of your results. Glib answers often won’t be accurate, and drop-outs may cause a sampling bias. The answer is to keep surveys as short as possible.

Ask yourself how the research results will be used. Cut questions for which you don’t have an answer to, “What will we do with the results?” Don’t give in to the temptation to ask your respondents everything. If you are clear on your information goals, you will know what to cut. And if you really must have a longer questionnaire, put your most important questions near the beginning where respondents are most engaged.

DO pilot test your questionnaire

Testing your questionnaire before you field it will save you the frustration of getting ________ _______ __________ _______ ________ __________ _________ ________ ____ ____ __________.
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