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A product item is a specific product that a company offers for sale and that can be identified by its size, price, model, quality, brand, or other attributes. For example, a company may sell a 1-litre bottle of a particular brand of shampoo as one product item. Thus, a product item represents an individual offering in the company’s product portfolio. A product line is a group of closely related products that perform similar functions, are sold to the same customer groups, are marketed through similar channels, or fall within a similar price range. For example, _________ _______ ________ _____ _________ _________ __________ _____ ___ ___.
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