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The relationship between strategy and Total Quality Management (TQM) is fundamental to the sustained success and competitive advantage of an organization. TQM is not merely a set of techniques for improving product or service quality but a comprehensive management approach that integrates quality into every aspect of organizational operations. Strategy, in this context, acts as the guiding framework that ensures the systematic alignment of TQM principles with the organization’s long-term goals and objectives. A strategic approach to TQM begins with a clear understanding of the organization’s vision, mission, and objectives. Strategy defines the direction the ________ ___ ______ _____ __________ _________.
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