Discuss the prerequisites for selling from a salesperson's point of view?

There are six prerequisites of effective selling:

(1) Know your company,

(2) Know your product,

(3) Know your competitors and their products,

(4) Know your customers,

(5) Know the process of selling, and

1. Knowledge of Your Company:
Most products, especially a costly and complicated products, are not judged on their own merits. They are judged by the name of the company that manufactures them. Hence, salesmen must be company-oriented. A salesman is the company to most buyers- He is regarded as a representative of the whole company.

Therefore, he should learn everything about his company. The facts about the company must be at his finger-tips. Prospects may wish to know about policies, procedure, service facilities, discounts, guarantees, _______ ____ ____ ___ ______ ___ ______ _______ ___ _______.
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