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Packaging and labeling play a crucial role in international marketing logistics as they directly influence the movement, storage, protection, and sale of products across borders. In international markets, packaging is not just a physical container but also a strategic tool for brand positioning, communication, and compliance. Effective packaging ensures that products reach foreign markets in optimal condition, minimizing damage during transit, handling, and storage, which is especially important in long-distance shipping where multiple modes of transport—sea, air, __________ _________ _______ __________ ___ ______ ____ __________ ____ __________ ______.
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