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Transportation plays a critical role in international marketing logistics as it serves as the backbone for the movement of goods across global markets. Efficient transportation ensures that products reach target markets in a timely and cost-effective manner, directly influencing a company’s competitiveness, customer satisfaction, and overall supply chain performance. In international marketing, transportation not only involves the physical movement of goods but also encompasses the coordination of multiple modes of transport, adherence to regulatory requirements, and the management of risks associated with cross-border operations. One of the primary functions of transportation in international marketing logistics is to bridge the geographical distance between production sites and foreign markets. Companies seeking to expand globally must rely on a combination of sea, air, rail, and road transport ____ ______ __________ _________ ___ _______ ___.
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