Discuss the genesis of consumerism. Briefly analyse the rise of the consumer movement. 

It first began in the 1700s in England and soon spread to many other countries in Europe and North America. At its heart, industrialization centered on the use of capitalist economic policies that led to the emergence of many different factories and mines. As a result of the economic freedom of the time period, these factories were able to produce countless number of inventions and products on a mass-scale. Before the start of the Industrial Revolution, goods were produced in a system referred to as the ‘cottage industry’. This means that the goods were created on a small scale often in people’s homes. As a result of this method, goods were often unique in nature and were not produced in large numbers. The Industrial Revolution fundamentally changed this and instead caused factories to be located in cities and towns where goods could instead be produced on a mass scale. This abundance of new and cheap goods meant that there were many different and affordable products for people to buy. This led to consumerism because it created the system in which people could reasonably afford a variety of goods. As well, the wealth accumulated by the business owners of the time period allowed them the ability to afford many more goods and helped intensify the consumerist societies of the time.

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