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Fundraising is a critical component of programme planning and evaluation, as it ensures that resources are available to implement and sustain planned activities effectively. Among the various fundraising strategies, tapping individual donors and corporate donors are two widely used and significant methods. Both approaches require strategic planning, relationship building, and careful alignment with the objectives of the programme to ensure successful outcomes. Individual donors are private citizens who contribute funds to support a programme or organization. This method of fundraising is often considered the foundation of many non-profit and development initiatives because it allows for a broad base of financial support and creates a sense of community involvement. Fundraising from individual donors can take multiple forms, including one-time donations, recurring contributions, ____ ________ ____ _________ ___.
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