Differentiate between high-contact, medium-contact, and low-contact services. How are people’s roles different in these services?

In marketing services, understanding the varying levels of contact between customers and service providers is crucial for designing effective strategies. Services can be broadly categorized into three types based on the degree of customer interaction: high-contact, medium-contact, and low-contact services. These categories help service marketers tailor their approach in terms of customer experience, service delivery, and resource allocation.

High-contact services involve significant interaction between the customer and the service provider. In such services, customers are actively engaged throughout the service process, and the service experience is highly personalized. Examples include healthcare (e.g., doctor's appointments, hospital visits), legal services, and personal coaching or ____ __________ ________ ______ __________.
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