What are the differences between ‘search’, ‘experience’, and ‘credence’ qualities?

What are the implications of these qualities for service marketers? Explain with the help of examples.

In the context of service marketing, the concepts of search, experience, and credence qualities are crucial in understanding how customers evaluate services and how marketers can cater to their needs effectively. These three types of qualities differ based on the point in time when they can be evaluated, either before, during, or after the service consumption, which has significant implications for how services are marketed.

Search qualities refer to those attributes of a service that a consumer can evaluate before purchasing or using the service. These qualities are typically tangible and can be assessed with minimal effort or risk. In the case of services, this could involve looking at the reputation of a service provider, reading reviews, or comparing different offerings. For example, when booking a hotel, a customer can _________ __________ ______ _____ __________.
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