Describe the techniques available for survey research (field research)? Discuss the errors of primary data collection in case of international marketing research.

Survey research, also known as field research, is a common method used in international marketing to collect primary data. It involves gathering information directly from individuals or groups through various techniques that aim to understand consumer behavior, preferences, or market trends across different geographic locations. The methods of survey research are vital for marketers seeking to assess international markets, identify opportunities, and make informed decisions.

Some common techniques used for survey research include:

1. Personal Interviews: This method involves face-to-face interactions between the researcher and the respondent. It allows for in-depth insights and the ability to clarify doubts or ask follow-up questions. Personal interviews can be conducted in various settings, such as malls, offices, or public spaces. In international marketing, this technique is particularly useful in understanding local culture and consumer behavior.

2. Telephone Surveys: Telephone interviews are another widely used technique, offering more convenience and lower costs than personal interviews. While this method allows researchers to reach a large audience across different regions, it may have limitations in reaching respondents who do not have access to telephones or prefer face-to-face communication.

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