Describe the techniques available for survey research (field research)? Discuss the errors of primary data collection in case of international marketing research.

Survey research is a crucial aspect of international marketing research, enabling businesses to gather valuable insights into target markets, consumer behaviors, and preferences. Field research involves collecting primary data directly from respondents in real-world settings. Various techniques are employed to conduct survey research in the international marketing context, each with its strengths and limitations.

Techniques for Survey Research in International Marketing:

1. Face-to-Face Interviews:
   - Description: Trained interviewers interact with respondents personally, asking questions and recording responses.
   - Advantages: High response rates, clarification of doubts, and in-depth insights.
   - Challenges: Expensive, time-consuming, and potential interviewer ____ __________ __________ _____ ______ ________ _________ ______.
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