Describe the role of Media in Nation Building.

Media’s role in nation-building:--

The electronic and print media are indeed the most powerful tools in shaping the perceptions of individuals and nations about every major national and international issue. They also reflect the quality of national discourse and priorities. A serious appraisal of the contents and form of the media can help in gauging the intellectual, moral and social standards of a nation. Thus a heavy responsibility resides with those who own media houses and newspapers, and the ones who work in the background preparing programmes, analysing and commenting on national and international issues in newspapers and electronic media.

It has to be acknowledged that essentially the media reflects the societal norms and values. While it can play a positive role in correcting national values it is equally vulnerable to societal ills and shortcomings.

The questions that arise here are: Is the race for ratings the primary driver or are there other, more substantive considerations that ought to determine the content and direction of the media? Is it that media houses should play a more robust role in addressing more substantive national issues and shaping moral values and place ratings as secondary? Do those in charge of creating __________ ____ ______ ________ _________ ____.
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