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A customer and a consumer are two important terms in Store Operations-I. Although these terms are often used interchangeably, they have different meanings in the context of retail business. Understanding the difference between them helps a store identify its buyers, understand their behaviour and provide better service. A customer is a person or organisation that purchases a product or service from a seller or store. The customer is directly involved in the buying process and makes the payment or _____ ________ _______ ___ _____ ________ ____ ____ _______.
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