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Transactions drivers are the factors that influence the number, value, frequency, and nature of transactions taking place in a retail store. In Store Operations-I, understanding these drivers is important because retail success depends not only on attracting customers but also on converting their visits into successful purchases. Transaction drivers help retailers identify what encourages customers to buy, how much they purchase, and how frequently they return. One major transaction driver is customer traffic. The number of customers entering a store directly affects the number of transactions. High customer traffic can result from a ____ ______ ___ ___ __________.
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