Define character merchandising.

Character merchandising is a marketing strategy that involves using popular fictional characters to promote or sell products. This can include a wide range of merchandise such as clothing, toys, accessories, collectibles, and more. The main goal of character merchandising is to leverage the popularity and recognizability of a fictional character to create a connection with consumers and increase sales.

The concept of character merchandising has been around for decades, but it was Walt Disney who really popularized the practice in the ______ _____ _____ _______ ____ ________ ________ ____ ______.
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