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Geographical indications (GIs) and trademarks are two distinctive legal concepts that protect intellectual property in different ways. A geographical indication is a sign that identifies a product as originating from a specific geographical location, which has a reputation or characteristic associated with that location. A trademark, on the other hand, is a sign that distinguishes the goods or services of one company from those of another. Both GIs and trademarks are valuable tools for businesses to protect their brands and products, and prevent others from using similar names or products that could cause confusion among consumers.

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