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Customer needs and wants are fundamental concepts in marketing management, as they form the basis for developing products, services, and strategies that satisfy target markets. Needs are the basic human requirements such as food, clothing, and shelter, or psychological needs like safety, belonging, and esteem. Wants, on the other hand, are shaped by culture, society, and individual personality, representing the specific ways people choose ______ _________ _________ ______ _____ ___.
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