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Consumer buying decisions are significantly influenced by psychological factors, which shape the way individuals perceive, evaluate, and choose products or services. One of the primary psychological factors is motivation, which drives consumers to fulfill their needs and desires. For example, Maslow’s hierarchy of needs explains how basic physiological needs, safety, social belonging, esteem, and self-actualization can influence __________ ________ _____ _________ _________ ___ ______ _______ _____ _________.
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