Constructinga sponsorship business plan.

Step 1: Open your letter with a professional header

This may seem obvious, but it is very common for sponsorship proposal letters to open without a professional header.  This instantly makes your letter appear unprofessional and reduces the overall effectiveness of your sponsorship package.  A professional header should start either with your organization’s letterhead, or if you don’t have any letterhead, a block of text at the top of the page that identifies you and/or your organization and your address.  If you have a logo for your organization or event, this is a good place to insert it.  Next, include the name and address of the organization you are approaching and the date of the letter.  Finally, open the letter by cordially addressing the individual you have identified in the target organization.  If you have not identified the person responsible for sponsorships, you should do that ____ ____ ____ ______ ____.
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