Complete the following company profile with either the present perfect or past simple tense
of the verbs in brackets:
William Colgate………….(found) the Colgate Company in 1806 as a starch, soap and candle business
in New York City. For the first one hundred years, the company………….(do) all its business in the
United States. However, in the early 1900s, the company………….(begin) an aggressive expansion
programme that ………….((lead) to the establishment of Colgate operations in countries throughout
Europe, Latin America and the Far East. Recently it………….(set up) operations in Turkey, Pakistan,
Saudi Arabia, Eastern Europe and China. Colgate-Palmolive ………….(become) a truly global
consumer products company, worth $6.6 billion and selling in more than 160 countries.
Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care,
Fabric Care and Pet Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is the
world leader in toothpaste. Since 1980, the company …………….(increase) its share of this market by
more than 12% to over 40% today. Oral care revenues ……………..(grow) significantly in recent
years and in 1991, they …………..(exceed) $1.3 billion. As a result of the company’s heavy
investment in research and technology, it…………………(develop) many successful toothpaste, rinses
and toothbrushes.
William Colgate…founded……….(found) the Colgate Company in 1806 as a starch, soap and candle business
in New York City. For the first one hundred years, the company…done……….(do) all its business in the
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