Compare and contrast the concept of micromarketing with that of mass customisation.

Micromarketing and mass customization are two distinct marketing strategies that aim to address the needs and preferences of consumers, but they do so in very different ways. While both approaches focus on personalizing the consumer experience, their methods and objectives vary significantly.

Micromarketing refers to a strategy that targets a very specific, niche segment of the market, often down to the level of individuals or small, localized groups. It is characterized by tailoring marketing efforts to meet the specific needs, wants, and preferences of a small group of consumers. This might involve targeting customers based on geographical _____ ______ _________ __________ ______.
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