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A business plan is a formal written document that explains a business idea, its objectives, strategies, operational requirements and financial expectations. In the context of gender and entrepreneurship development, a business plan is an important tool for supporting women and men entrepreneurs to establish, manage and expand enterprises successfully. It provides a clear roadmap for converting an entrepreneurial idea into a viable business while considering the different opportunities and challenges faced by people due to gender inequalities. A good business plan begins with a clear description ______ ______ _______ _________ _______.
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