Bring out significance of social media

To speak formally, as per the Cambridge Dictionary, social media is defined as “websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone”. Now if you split the words social media, then, social which comes from the Latin word ‘socius’ means friend, and media refer to means of mass communication. Thus, social media in simple terms can be referred to as an informal platform for mass communication.

The fact that we all are indulged on Facebook, WhatsApp, Twitter, YouTube, Instagram, etc. proves how common and important social media is. It has become a part of our everyday life. Before understanding the importance of social media in our lives, let us learn the aspects or characteristics which make social media a unique, massively popular medium with widespread use. Let us see these characteristics below.

1. Easily accessible: The main aspect of social media which contributes to its enormous success, is the ease of access it provides to its user. Anyone with a mobile device or a computer along with an internet connection can easily become a user. Thus, with internet connection being easily and inexpensively accessible to the Indian population, the popularity of social media has grown manifold. Everyone is just a click away.
2. Create and share visuals and content: Users can create content using visuals, audio, or text. They can start private forums, public discussions, audio pods, and even blogs. Therefore, we can find content, visuals, and audio across genres and on any varied topic. Social media encourages creativity and novelty.
3. Communication to a large group at the same time: Social media’s characteristic of being instantaneous helps in its widespread use and extreme popularity. Within a couple of seconds, your post reaches your complete circle of friends or group at the same time. In fact, what one shares, can be further shared by others. This will help gain popularity or go viral. In recent times, there have been many occasions wherein, posts have gone viral within minutes of their upload.
4. Everyone is an active participant: On social media platforms, all the users are participants. Compare it with traditional media like newspapers, wherein, information is simply imparted. Social media platforms work on a two-way basis. You can share your experience, give your opinions, reviews, exchange information on a real-time basis.
5. Flexible and dynamic: Since users are active participants; the contents and tools are continuously updated and improved. Newer demands are generated and changes are a continuous part of the system. From the app’s point of view, the __________ ______ ____ ______ ________ _____ ________.
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