Digital Ethnography

Digital ethnography (also known as virtual ethnography or mobile ethnography) is a form of online or remote ethnographic research. Digital ethnography has its origins in traditional ethnography. It is a digital transformation of in-person ethnography that leverages the power of smartphones and computers to help researchers remotely generate rich, contextual insights into human needs, behaviours, journeys and experiences.

Digital ethnography is growing in popularity in a significant number of research projects. 

Viewing the research landscape through the lens of the industry sector, it is popular with everyone from leading FMCG brands, through to healthcare providers through to Medical device manufacturers. 

The COVID effect has accelerated growth, removing the ability of researchers to engage in face ______ _________ _____ ___ __________ _______ _______ ________.
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