Briefly explain the difference between written communication and oral communication.

Written communication and oral communication are two primary methods through which information is shared within organizations, including in the context of sales management. Both have distinct characteristics, advantages, and limitations, which make them suitable for different purposes and situations.

Written Communication:

Written communication refers to the process of conveying messages through written symbols, whether in the form of letters, emails, reports, memos, proposals, or other textual formats. In sales management, written communication is often used for formal documentation, contracts, product descriptions, pricing details, and marketing materials. The key aspect of written communication is its permanence; once a message is written, it can be stored, referenced, and reviewed at any time. This makes it ideal for conveying information that requires clarity, precision, and a record for future reference.

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