What are the factors influencing design of compensation scheme?

Designing a compensation scheme in sales management is a critical process that impacts employee motivation, performance, and organizational profitability. Several factors influence how a company structures its compensation plan. These factors ensure alignment with business objectives, market conditions, and employee expectations.  

One of the primary factors influencing compensation design is company objectives and sales strategy. The compensation scheme must align with the company’s goals, whether it is increasing revenue, expanding market share, or boosting customer retention. A company focused on high-volume sales might offer commissions, whereas one aiming for _____ _______ ______ _________ ______.
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