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Customer service can be broadly classified into different categories based on the mode of interaction, the nature of service provided, and the level of customer involvement. One common classification is personal service and self-service. Personal service refers to situations where direct human interaction takes place, such as a sales representative assisting a customer in a retail store, or a customer care executive handling queries over the phone. In contrast, self-service allows customers to perform tasks independently using available systems or technologies. Examples include self-checkout counters in supermarkets, online banking portals, or FAQ sections on company websites. This form reduces _________ _________ _________ __________ ____.
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