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The role of the salesperson varies significantly depending on the retail format because each format is designed to serve customers differently, and therefore, the expectations from the salesperson also change. In traditional brick-and-mortar stores, the salesperson is at the center of customer interaction, providing personal assistance, guidance, and product knowledge. For instance, in departmental stores such as Shoppers Stop, salespersons are required to not only display and explain the products but also build relationships with customers, assist in decision-making, and offer after-sales support. Their role ______ _____ _____ ____ ______ ___ ______ __________ _____ _________.
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