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Traditional and modern media constitute vital channels through which information, ideas, and values are disseminated to promote social and economic development. Development communication emphasizes the planned use of communication processes and media to achieve positive change in society. Both traditional and modern media possess unique strengths that make them indispensable in mobilizing communities, shaping public opinion, and facilitating participatory development. Traditional media, including folk songs, street theatre, puppetry, storytelling, dance, and village meetings, have historically served as effective means of communication in many societies. Their greatest advantage lies in their cultural familiarity and credibility among local populations. Because they employ local languages, symbols, and customs, traditional media can convey development messages in ways that are easily understood and accepted. They also encourage face-to-face interaction, allowing audiences to ask questions and participate actively in discussions. In rural areas, folk theatre has been widely used to _____ ______ ____ ________ _____ __________ ________ __________ ______ ______ _____ _____.
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