A channel ofdistribution performs a variety of functions such as transactional, logistical and facilitating functions.
The functions performed by Channels of Distribution can be categorized in to three main groups. They are:
- Transactional Functions.
- Logistical Functions.
- Facilitating Functions.
Transactional Functions
Functions necessary for the transaction of goods are called transactional functions. Risk bearing, buying, and selling come under this function. Producers, after producing the goods, sell it to the intermediaries. Distributors or intermediaries sell these goods to the next intermediaries ________ _____ _____ ________ __________.
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