Related and Unrelated product diversification.

• Related  product diversification occurs when a firm moves into a new industry that has important similarities with the firm’s existing industry or industries Because films and television are both aspects of entertainment, Disney’s purchase of ABC is an example of related diversification. Some firms that engage in related diversification aim to develop and exploit a core competency to __________ __________ _________ ______ ___ ___ ______ __________ _____.
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