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In tourism marketing, the traditional four Ps—product, price, place, and promotion—are extended to include a fifth P, which is People. The 5th P plays a vital role because tourism is primarily a service-oriented industry where customer experience depends largely on human interaction. People include employees, tour operators, guides, hotel staff, transport providers, and even local residents who _______ ______ _____ ____ _______ ____ _______ _______.
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