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Impulsive buying behavior refers to the tendency of consumers to make unplanned purchases spontaneously, without prior intention or careful consideration. It is characterized by sudden urges to buy products or services, often driven by emotions rather than rational decision-making. In retail settings, impulsive buying is significant because it directly impacts sales, product placement strategies, and overall marketing effectiveness. Unlike planned purchases, impulsive buying is typically triggered by immediate stimuli, such as attractive displays, promotions, or personal mood, and can happen both in physical ____ _______ __________ ____ _______ ________ ________ ___.
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