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Personalization and customization are two key strategies in retail that significantly influence consumer behavior by enhancing the shopping experience and increasing customer satisfaction. Personalization refers to the process where retailers use data and insights about consumers’ past behavior, preferences, demographics, and purchase history to tailor the shopping experience to individual needs. This approach allows retailers to recommend products, offers, and content that are highly relevant to a specific consumer. For example, an online fashion retailer may show clothing suggestions based on a shopper’s previous purchases, browsing history, or even items trending among similar customer ______ ____ ________ ___ ______ ____ __________ __________ ___ _______.
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