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SWOT analysis is a strategic planning tool used to identify and evaluate the *Strengths, Weaknesses, Opportunities,* and *Threats* related to a business, project, or individual. In the context of work and entrepreneurship, it serves as a critical self-assessment framework that helps entrepreneurs understand both internal and external factors affecting their ventures. Strengths refer to internal capabilities, resources, or assets that give an entrepreneur or business a competitive __________ _________ ______ _____ _________ _________.
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