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Cut flowers occupy a central position in the present era of flower marketing in India due to their high commercial value, increasing domestic demand, and expanding export potential. With rapid urbanization, rising disposable income, growth of hospitality industries, and changing lifestyles, the consumption of cut flowers has increased significantly. Roses, carnations, gerberas, orchids, and lilies are widely used for bouquets, floral arrangements, weddings, corporate events, religious ceremonies, and interior decoration. Among these, rose stands as the most important cut flower because of its universal appeal, wide color range, fragrance, and longer vase life. The significance of cut flowers lies in their contribution to ____ ____ ________ ______ _____ _________ _____ ________ ______ ________ ________.
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