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EPRG orientation is a framework in international marketing management that describes a firm's approach toward global operations and strategy. It categorizes firms based on their mindset and approach to international markets into four types: Ethnocentric, Polycentric, Regiocentric, and Geocentric. An ethnocentric orientation assumes that the home country’s practices, products, and strategies are superior, and the firm applies these same methods in foreign markets. This approach _______ ________ _________ _________ ________ _____ _____.
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