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Pricing in international marketing is a critical element of the marketing mix, as it directly affects a company’s competitiveness, profitability, and market entry strategy. Companies use different pricing methods depending on market conditions, cost structures, competition, and consumer behavior in the target country. One common method is cost-based pricing, where the price is determined by adding a standard markup to the production and distribution costs. This ensures __________ ____ ________ ___ __________ ________ __________ _______.
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