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International marketing refers to the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations. Unlike domestic marketing, it involves dealing with diverse cultural, economic, legal, and political environments. The key concepts in international marketing include market segmentation, targeting, and positioning, which help companies identify and cater to specific consumer needs _________ _______ _______ ________ __________ __________ ____ ____ __________.
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